Business

Social Strategy: Time for Some Little Thinking

April 8, 2011
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Imagine you’ve been invited to the most anticipated cocktail party of the season. Well in advance of the event, you anticipate the people you will meet and the exciting conversations you will have. Finally the evening comes and, as you arrive, the hostess greets you at the door and offers to take your coat. Before [...]

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The Age of the Nano-Demographic: P2P Marketing

October 7, 2010
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In college, I learned about new music from my friends.  Like it or not, I picked up tips about personal style from them, too.  You can blame them for some of the looks I’ve sported through time.  The important point here is that my market-facing tendencies are not defined by my age, race, or socio-economic [...]

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Prioritizing Preferece: The Challenge of Managing Design

September 9, 2010
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Managing any initiative is a complex affair – juggling timelines, milestones, and dependencies; managing risks and mitigating factors.  The management of design processes gets geometrically more complex when you add the wildcard of personal preference to decision points.  Many non-designers are incapable of articulating their reasons for preference-based choices in a way that makes sense [...]

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