Color

Prioritizing Preferece: The Challenge of Managing Design

September 9, 2010
Thumbnail image for Prioritizing Preferece: The Challenge of Managing Design

Managing any initiative is a complex affair – juggling timelines, milestones, and dependencies; managing risks and mitigating factors.  The management of design processes gets geometrically more complex when you add the wildcard of personal preference to decision points.  Many non-designers are incapable of articulating their reasons for preference-based choices in a way that makes sense [...]

Read the full article →