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The Age of the Nano-Demographic: P2P Marketing

October 7, 2010 by Devin Henkel 2 Comments

In college, I learned about new music from my friends.  Like it or not, I picked up tips about personal style from them, too.  You can blame them for some of the looks I've sported through time.  The important point here is that my market-facing tendencies are not defined by my age, race, or socio-economic status as much as they are by the people I hang out with.  This is why … [Read more...]

Prioritizing Preferece: The Challenge of Managing Design

September 9, 2010 by Devin Henkel Leave a Comment

Managing any initiative is a complex affair - juggling timelines, milestones, and dependencies; managing risks and mitigating factors.  The management of design processes gets geometrically more complex when you add the wildcard of personal preference to decision points.  Many non-designers are incapable of articulating their reasons for preference-based choices in a way that … [Read more...]

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