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Our Bad Choices: Similar But Not Equal

March 4, 2011 by Devin Henkel Leave a Comment

I'm re-reading Dan Ariely's Predictably Irrational right now. It's still amazing to me how completely manipulable we are. I just finished the first chapter, which deals with the phenomenon of how our decision-making processes are so predictably skewed by changes to the choice pool. The example Dan brings up in the book is an experiment where photos are taken of students who … [Read more...]

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