Campaign season is upon us. Just as the presidential race seems to be taking shape on one side of the aisle and is too close to call for sure on the other. So goes the Hi Def video campaign trail.
Blu-Ray is the McCain of the DVD candidates – it has the support and the backing of the major players. HD-DVD is the Huckabee – has the look and sound of perfect, but not much else… Unlike Huckabee, the HD-DVD camp seems to recognize a losing cause when it sees one and is pulling the plug on its campaign.
Maybe it even sees the larger losing cause, which parallels the presidential election as well. People want change. People (especially those in the most desirable demographic for entertainment dollars) aren’t all that interested in plastic disks. They’ve grown up into a world where your music and movies can be downloaded from the internet.
The fact is, the Republicans will probably lose to whomever the Democrats field. Similarly, physical media will lose out to on-demand and downloaded media as set-top boxes and media servers become more ubiquitous.
So, pop your champaign corks for now, Blu-Ray – but remember you’re just the new VHS.