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What Does Digital Commerce Mean?

September 25, 2014 by Devin Henkel Leave a Comment

Commerce is changing at its core In fact, there's a fundamental shift in the very nature of what a product is. Products are in the process of transforming from artifacts to experiences. Golf clubs are no longer weighted sticks with which to hit a ball; they have embedded chips that integrate with software to help you analyze and adjust your swing. The club has gone from tool … [Read more...]

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