I was recently brought into a client engagement where EpiServer was brought into scope because the client had a license to it and they were looking to add CMS capabilities to the work we were doing. I didn't know a whole lot about the product, so I hit the website to do some research. I also tried, unsuccessfully, to locate anyone with EpiServer expertise in our company. Then, … [Read more...]
Signal To Noise & The Demise Of Facebook
Facebook is in trouble. Not because of the questionable success of its IPO or difficulty finding ways to commodify its services (although, the latter may be significant contributor to the issue). Google+ is in trouble for the same reason, albeit at the opposite end of the spectrum. The reason Facebook is in trouble is because of the fact that it's signal-to-noise ratio is … [Read more...]
Technology and Spacetime: Then & There is Here & Now
A while back, I wrote a post in response to re-reading an interview with Marshall McLuhan. It described the way that the printed word created a portability of culture beyond the immediacy of face-to-face communication. However, print also introduced a coolness to the cultural exchange by removing many of the subtleties, like intonation and gestures, from the exchange. I argued … [Read more...]
Facebook Adds New Status Privacy Features
Facebook released some new status privacy features. It allows you to tag other users in your status, add location (I think this is what happened to Places), and determine who gets to see each status message. This is all handled in a series of controls at the bottom of the status pane: It allows you to choose Public, Friends, Friends of Friends, or even create custom … [Read more...]
Web 3.0 Density with Clima.me
Over at Total Social Media, and as part of their Web 3.0 Lab, they've developed a pretty cool mashup of location and social/semantic data called Clima.me. Clima.me is a tool that measures the density of location-tagged data from a number of web apps (Twitter, Wikipedia, Flickr, Yelp, and Foursquare) and kicks back a Web 3.0 temperature for your location or, for that matter, any … [Read more...]
What Chefs Can Teach Us About Social Media
It's easy to begin using Social Media and the cost of entry is very, very low. As a result, many organizations feel compelled to begin using social channels without thinking through exactly how they will use them. Even though it's easy to begin using social media, using it effectively can be difficult at best. At the core of the problem is that most organizations ignore … [Read more...]
Melting Rock with RockMelt
I've been using RockMelt for a week or so now. For those of you unfamiliar with RockMelt, it is a new browser that functions as a social desktop. If you're wondering what that looks like, consider a browser with social functions built right into the chrome of the application. The far left border displays the profile pics of your Facebook friends online, while the border to … [Read more...]
The Age of the Nano-Demographic: P2P Marketing
In college, I learned about new music from my friends. Like it or not, I picked up tips about personal style from them, too. You can blame them for some of the looks I've sported through time. The important point here is that my market-facing tendencies are not defined by my age, race, or socio-economic status as much as they are by the people I hang out with. This is why … [Read more...]
What’s your social footprint?
At my day job, we've been looking at mobilizing our people to get the most benefit from our social channels. We've encouraged people to begin blogging internally and we promote particularly salient posts to the outside world. Blogging started slowly, but it's picking up speed now as people begin to see the value in it and start to see that it's not just firm leadership … [Read more...]
Prediction: Facebook will sell you back your privacy
Facebook today altered their privacy settings to tame what they called "something of a Frankenstein monster" of a privacy control panel. Facebook's claim is that the way new features had been added caused the number of privacy setting checkboxes to grow like weeds. That may be true. However, Facebook also leaned on a phenomenon regarding opt-in and opt-out behavior (first … [Read more...]